Who is your target audience, and what do they want to see?

Here you are, with your Facebook page open and wondering what you’re gonna publish. Before you start, hold your horses and lets ask ourselves three questions.

  • Who are they?
  • How are they?
  • Where are they?

Questions we should ask ourselves:

Who where you seeing when you thought of your product/service?

What do you want your target to do?

How is your client?

What do they need and how can you offer it to them?

What factors make them to spend their money?

What are their sources of information?

Characteristics of web browsing?

Design expectations?

Once you’ve answered these questions, categorise and visualise the types of target audiences.

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