Nick Gvakharia
Data first. Then the buy.
Digital marketer obsessed with decisions you can defend, and reporting a client can actually read.
Comfortable in the tools — turning the numbers into the next move, not a slide. Account strategy through to launch and optimisation on every digital channel.
Five years in agency rooms with Fortune 500 names: Lenovo, Ferrero, Coca-Cola. Over ten years with startups and smaller companies in hospitality, real estate, e-commerce and financial services.
Four years as lecturer and professor of digital marketing at IED Madrid. Also taught intensive courses at Ilia State University, Tbilisi, and Digital 360.
Written and spoken English, Spanish and Russian.
The stack
What the brief usually holds.
- Omnichannel digital marketing plans
- Google Ads
- Programmatic (DSP)
- Meta, Instagram, X, LinkedIn ads
- Social strategy — RTM, UGC, influencer
The room
We also teach the in-house team.
Strategy is a paper until someone in the building can run it. Mentoring and tutoring sit next to the buy — as SeaKings learned when they moved B2B to B2C.
Nick Gvakharia · IED Madrid · Iliauni · Digital 360
“From content to website creation, influencer marketing and social media, Nick grasps the right focus from day one. Organised, creative, and the reports actually explain the spend.”
“Taking a B2B brand into B2C was a huge challenge. MKT Mentor drafted a coherent strategy and action plan we still follow — and tutored the new in-house digital team.”
“Nick ran the AdWords and the redesign. I recommend the work to friends and colleagues.”