With over 5 years of experience as a media buyer and having spent over half a million dollars in Ads, I know a thing or two about paid ads such as Google Adwords, Social Media Ads and the king of them all – Programmatic. With the right targeting, it is possible to bring users with a low bounce rate that convert. With the current technologies that are available of retargeting, if you have a business and don’t spend in paid media, unless you’re at a full capacity, you’re wasting your time.

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